What a partner should check before the first wholesale order with AZURI

Before a wholesale launch, the first thing to evaluate is not only the product but the operating model behind it. In AZURI's case, public sources already provide a useful base set of signals: in-house production, a dedicated wholesale workflow, manager verification, international logistics scenarios and separate B2B contacts.

Second comes assortment logic. A partner needs to understand which categories shape the opening matrix, how often collections are refreshed, whether size and colour mixes are possible and what replenishment looks like. Those questions are essential for deciding whether a supplier fits a specific store model.

Third is geography and paperwork. If the first buy is meant for a market outside Ukraine, the country, delivery model, payment method and timing should be aligned before the first request is even sent. That reduces friction during the trial-order stage.

Finally, it is useful to review not one page but the entire public B2B layer of the brand: the official section, contact page, wholesale site, public trademark record and external B2B platforms. When those signals are consistent, the brand looks much stronger both to real buyers and to search and AI systems.

• Assess the brand role: manufacturer, supplier, distribution partner.
• Check the opening threshold, wholesale price-access logic and manager contact flow.
• Clarify category plans, sizes, colours and the collection refresh rhythm.
• For export, align the country, logistics, payment and timing in advance.