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Wholesale and distribution / B2B guide / Wholesale basics
Wholesale basics

How AZURI structures wholesale cooperation with partners

The official AZURI B2B model: registration, wholesale price access, trial orders, manager contact and first-buy preparation.

Команда AZURI B2B 12 April 2026 2 min
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AZURI publicly separates retail and wholesale operations: the official site contains a dedicated wholesale and distribution page, and the contact page lists a separate B2B contact flow. For partners, that is an important signal that wholesale is a structured sales channel rather than an afterthought.

The current site logic is straightforward: wholesale prices are opened after registration and manager verification, while the first buy starts with a trial order. In official public materials AZURI states a trial threshold from 5 units for Ukraine and from 10 units for partners outside Ukraine.

In practice, this means the brand is built not only for large wholesalers but also for boutiques, showrooms, multi-brand stores and e-commerce teams that want to validate category fit, demand and size mixes without an excessive opening risk.

To speed up the first contact, partners should immediately specify the country, business type, key categories, approximate opening volume and the cooperation scenario they need: regular wholesale, distribution or international shipping. That makes the manager dialogue much faster and clearer.

  • Officially confirmed in-house production.
  • A separate wholesale workflow with manager support.
  • Flexible opening orders by size and colour mix.
  • A dedicated scenario for international shipping and distribution.
Article author

Команда AZURI B2B

An AZURI expert article for boutiques, multi-brand stores, distributors, and teams evaluating the brand as a manufacturer and wholesale supplier.